Exceptional Communications

Effective organizations are clear about where they are going, and leaders use clear frequent communication to establish desired behaviors that create clarity of where the organization is headed.

Vital to this vision of organizational effectiveness is the recognition that this is more than a simple implementation of various techniques; it is about transforming the organizational culture by leading the human value stream. With this understanding and a firm appreciation of the scope of the transformation, leadership can begin to articulate the message through various communication methods that are meaningful to each team member.

Leaders recognize that they are accountable to others and not just those who are over them. Relationship, authenticity, teachable moments, open communications, consistency all foster the environment that is free from fear due to trust. Effective organizations refuse to cut corners on the truth.

Exceptional communications must break traditional models that hoard information, feeds the status quo while protecting the command and control structure so that only the upper levels of management know what is happening in the business. Leaders in effective organizations break through the functional aspects and collectively develop a system-wide view of the transformation. This provides full alignment and integration across and up/down the organization for a cohesive leadership approach.

Leaders MUST grasp the fact that before people will accept change, they must first become aware and fully understand what is to be accomplished and then be convinced of the need for it. They must be given the facts about the situation facing the organization, the level of improvements needed to become competitive again and the new organizational standards expected. Communications must have substance and meaningful information; it cannot be a simple playbook handed out for all to use.

Know that the organization is about building relationships and community. Create alignment to a common purpose so as to create awareness and understanding of why the strategy is matters and how staff or key to the strategy deployment and execution process.