Effective communications foster an environment in which the entire organizational team gains clarity

     The key to exceptional communication is simplicity.  Forget about impressing people with big words or complex sentences.  If you want to connect with people, keep it simple.  Effective communicators focus on the people with whom they’re communicating. They know it is impossible to effectively communicate with an audience without knowing something about them (it's relational).   Share as much as you can about what will and will not change and how it affects the team. Use the case for change as a template to create a message any time explaining a change. Make time to gather the information needed so that you can explain all five of the above elements.

     Effective communications foster an environment in which the entire organizational team gains clarity around how the business is doing overall, members gain insights as to how the various products and services meet customer demand and awareness as to the competitive market facing the organization.  Information such as operations performance results must be tracked and talked about at all levels of the organization on the shortest interval applicable so the decisions can be made timely.  Exceptional communications must break traditional models that hoard information, feeds the status quo while protecting the command and control structure so that only the upper levels of management know what is happening in the business.   Leaders in effective organizations break through the functional aspects and collectively develop a system-wide view of the transformation.  This provides full alignment and integration across and up/down the organization for a cohesive leadership approach.